Co-Founder / Engineering
Matt is the creator and lead developer of Giftwhale, shaping the platform's technology and ensuring a seamless experience for users. With a passion for clean code and intuitive design, he continually improves Giftwhale, adding new features and optimising performance. Beyond development, Matt has a keen interest in user experience, product strategy, and automation. When he's not working on Giftwhale, you'll find him lifting weights, exploring new tech, or enjoying time with his family.
Matt shares his thoughts on web development, product design, and the future of online gift-giving. Check out his latest articles below.
Experience gifts create lasting happiness in ways that physical presents can't match. Here's the research behind why they work, how to present them thoughtfully, and how wish lists can help coordinate experiences across your family.
Co-Founder / Engineering
How to teach children gratitude AND generosity around gifts, from toddlers through teens.
Co-Founder / Engineering
To stay on top of birthdays all year, record each date once, keep gift ideas in one place, and add to them gradually. A single system removes the need for memory, last-minute reminders, or rushed shopping.
Co-Founder / Engineering
In 2025, Giftwhale grew 30% YoY, with over 50% more items added than 2024. Families keep returning for birthdays, Christmas and Secret Santa. With a 4.9/5 review score, Giftwhale enters 2026 focused on trust and refinement.
Co-Founder / Engineering
Giving Christmas gifts shouldn't be hard or stressful. In this post, we look at how making and sharing family wish lists with Giftwhale can make the holidays easy, happy, and fun. It can also help you feel more connected to your family.
Co-Founder / Engineering
Giving feels good for a reason. In this post, I explore the psychology behind gift-giving - why it boosts happiness, strengthens relationships, and makes us feel more connected. The science of generosity might surprise you.
Co-Founder / Engineering
Create your account and see how Giftwhale makes the gifting and donation process so intuitive.
