Co-Founder / Engineering
Matt is the creator and lead developer of Giftwhale, shaping the platform's technology and ensuring a seamless experience for users. With a passion for clean code and intuitive design, he continually improves Giftwhale, adding new features and optimising performance. Beyond development, Matt has a keen interest in user experience, product strategy, and automation. When he's not working on Giftwhale, you'll find him lifting weights, exploring new tech, or enjoying time with his family.
Matt shares his thoughts on web development, product design, and the future of online gift-giving. Check out his latest articles below.
Sharing a wish list feels uncomfortable because it looks like asking for things. But the people buying your gifts are already going to spend money. A wish list just helps them spend it well.
Co-Founder / Engineering
Life's milestones bring joy, celebration, and often a quiet panic about gifts. This guide covers the practical and emotional side of getting it right.
Co-Founder / Engineering
Experience gifts create lasting happiness in ways that physical presents can't match. Here's the research behind why they work, how to present them thoughtfully, and how wish lists can help coordinate experiences across your family.
Co-Founder / Engineering
How to teach children gratitude AND generosity around gifts, from toddlers through teens.
Co-Founder / Engineering
To stay on top of birthdays all year, record each date once, keep gift ideas in one place, and add to them gradually. A single system removes the need for memory, last-minute reminders, or rushed shopping.
Co-Founder / Engineering
In 2025, Giftwhale grew 30% YoY, with over 50% more items added than 2024. Families keep returning for birthdays, Christmas and Secret Santa. With a 4.9/5 review score, Giftwhale enters 2026 focused on trust and refinement.
Co-Founder / Engineering
Create your account and see how Giftwhale makes the gifting and donation process so intuitive.
