The Giftwhale Blog

Guides, insights, and thoughts on all things gifting and wish lists.

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Why Experience Gifts Beat Physical Presents (And How to Give Them Well)

Experience gifts create lasting happiness in ways that physical presents can't match. Here's the research behind why they work, how to present them thoughtfully, and how wish lists can help coordinate experiences across your family.

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Matt Buckland

Co-Founder / Engineering

Giftwhale: Year in Review 2025

In 2025, Giftwhale grew 30% YoY, with over 50% more items added than 2024. Families keep returning for birthdays, Christmas and Secret Santa. With a 4.9/5 review score, Giftwhale enters 2026 focused on trust and refinement.

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Matt Buckland

Co-Founder / Engineering

How to Choose the Right Wish List App in 2026

The best wish list apps in 2025 make adding, sharing, and reserving gifts easy. Whether for Secret Santa, family gifting, or personal use, the right choice balances convenience, security, and extras like AI recommendations.

Matt Buckland profile photo for Giftwhale

Matt Buckland

Co-Founder / Engineering