The Giftwhale Blog

Guides, insights, and thoughts on all things gifting and wish lists.

The Psychology of Gift-Giving: Why Giving Feels Good

Giving feels good for a reason. In this post, I explore the psychology behind gift-giving - why it boosts happiness, strengthens relationships, and makes us feel more connected. The science of generosity might surprise you.

Matt Buckland profile photo for Giftwhale

Matt Buckland

Co-Founder / Engineering

How to Choose the Right Wish List App in 2025

The best wish list apps in 2025 make adding, sharing, and reserving gifts easy. Whether for Secret Santa, family gifting, or personal use, the right choice balances convenience, security, and extras like AI recommendations.

Matt Buckland profile photo for Giftwhale

Matt Buckland

Co-Founder / Engineering