A calmer, more thoughtful way to give gifts.
Giftwhale is here because giving a gift should be easy and feel good. The act should feel generous and full of joy. It does not have to be hard, stressful, or chaotic.
We built it to take away the stress that can show up during birthdays, Christmas, and family events, and to replace it with clarity and calm.
We believe most people want to give good gifts.
They just don't always have the right information at the right time.
We believe gifting should never feel like project management.
No spreadsheets, no group chats, no awkward "has anyone bought this yet?" messages.
We believe wish lists should be private, respectful, and pressure-free.
Not performative. Not public. Not designed to make anyone feel uncomfortable.
And we believe the best gift-giving experiences are the ones you barely notice.
Where everything simply works, and no one has to think too hard about it.
Giftwhale is our attempt to build that kind of experience.
Giftwhale started with a very ordinary problem.
When Tom's children were born, gift-giving suddenly became complicated. Grandparents, aunts, uncles, friends, all wanting to buy something thoughtful, all asking the same questions. What do they need? What do they already have? Has anyone else bought this?
Despite good intentions, the result was familiar. Duplicate gifts. Things that weren't quite right. A surprising amount of time spent coordinating something that should have been simple.
After enough Christmases, birthdays, and phone calls, we realised the problem wasn't generosity. It was organisation.
We could see there had to be a simpler way to handle this, one that respected everyone involved. That idea became Giftwhale.
Giftwhale is built by two brothers, Tom and Matt, based in the UK.
We are a small, family-run team. We are not a marketplace. We are not a social network. We are not trying to turn gifting into content or competition.
Tom focuses on understanding how people actually plan and give gifts, especially within families. Matt designs and builds the product, with a strong focus on simplicity, privacy, and long-term reliability.
We still use Giftwhale ourselves. With our families. For the same reasons you would.
That keeps us honest.
Tom
Co-founder
Matt
Co-founder
Giftwhale gives you one clear place to keep track of what you or your family actually want, for birthdays, Christmas, and everyday gift ideas. You add items once, share a link, and friends and family can see what's available and choose something that suits them.
Sharing gift ideas becomes effortless.
People buy with confidence instead of guessing.
Gifts are more useful and more appreciated.
Most importantly, the noise disappears.
You spend less time organising and more time enjoying the moment, whether that's a birthday morning, Christmas Day, or a family celebration.
We are careful about what Giftwhale is, and what it is not.
We don't sell your data.
We don't force public profiles.
We don't use social pressure to drive engagement.
Giftwhale is designed to be a helpful layer, not something that demands attention.
Trust is earned through restraint as much as features.
Birthdays, Christmas, baby showers, or simply keeping track of ideas for later. Giftwhale works quietly in the background, so gifting feels easy again.
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