Inside Giftwhale

Founder reflections, product updates, and behind-the-scenes insights into how Giftwhale is built and how people use it.

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How we use Giftwhale

In this article we discuss how the founders of Giftwhale use the application

Tom Buckland

Oct 25, 2022

Dec 29, 2025

Giftwhale: Year in Review 2025

In 2025, Giftwhale grew 30% YoY, with over 50% more items added than 2024. Families keep returning for birthdays, Christmas and Secret Santa. With a 4.9/5 review score, Giftwhale enters 2026 focused on trust and refinement.

Matt Buckland

Co-Founder / Engineering

Oct 25, 2022

Giftwhale: Year in Review 2018

We've had a great year in 2018 and wanted to share some insights.

Matt Buckland

Co-Founder / Engineering