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Inside Giftwhale

Founder reflections, product updates, and behind-the-scenes insights into how Giftwhale is built and how people use it.

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How we use Giftwhale

How we use Giftwhale

In this article we discuss how the founders of Giftwhale use the application

Tom Buckland

Tom Buckland

Oct 25, 2022

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Giftwhale: Year in Review 2025

In 2025, Giftwhale grew 30% YoY, with over 50% more items added than 2024. Families keep returning for birthdays, Christmas and Secret Santa. With a 4.9/5 review score, Giftwhale enters 2026 focused on trust and refinement.

Matt Buckland profile photo for Giftwhale

Matt Buckland

Co-Founder / Engineering

Now on the App Store

Your whole gift-giving world. Now in your pocket.

Create and share lists, save from almost any app, reserve gifts, remember brilliant ideas, shop what you promised and keep the whole family organised. Less faff. More genuinely good presents.

✓ iPhone & iPad✓ Free to download✓ Syncs with Giftwhale