Finally, a Wish List Your Whole Family Will Use

Everyone adds what they want. Everyone sees what's already taken. No more duplicate gifts, no more guessing.

Woman opening gift excited about her new wish list
Children on Christmas morning running toward christmas tree
childrens birthday showing a birthday cake with kids in background
pregnant woman at baby shower with gifts
couple at wedding with gifts in background with champaign glasses

Sound familiar?

Duplicate gifts, wasted money

Without coordination, two people buy the same thing. Someone ends up returning a gift.

The awkward guessing game

Nobody wants to ask "what do you want?" but nobody wants to guess wrong either.

Forgotten occasions

Important dates slip by. You end up panic-buying last minute — or missing them entirely.

How it works

Three simple steps to make every occasion effortless.

1

Tell everyone what you actually want

Create a list in under a minute. Add a name, pick your occasion, and share it with the people who need it.

New Wish List

Emma's Birthday
Birthday
15 March 2026
2

Add gifts from any shop

Paste any link and Giftwhale fills in the details. Add from Amazon, Etsy, John Lewis, local shops — anywhere.

https://www.johnlewis.com/product/...

Wireless Headphones

£49.99 · Amazon

Scented Candle Set

£24.00 · Etsy

Cashmere Scarf

£65.00 · John Lewis

3

Everyone coordinates, nobody spoils the surprise

Share your list via link, WhatsApp, or email. Friends see what's available, reserve gifts secretly, and duplicates become impossible.

What Emma sees

Wireless Headphones

Available

Scented Candle Set

Available

Cashmere Scarf

Available

What friends see

Wireless Headphones

Reserved by Tom

Scented Candle Set

Reserved by Mum

Cashmere Scarf

Available

Rated  4.9   by our users

Why families love Giftwhale

Gift-giving should be joyful, not stressful. Giftwhale takes the guesswork out of every occasion.

No more duplicate gifts

When someone reserves a gift, everyone else sees it's taken. No more two-of-the-same embarrassment.

Share without the awkwardness

Send a simple link. No app required, no account needed to view. Even grandparents can use it.

One place for every occasion

Birthdays, Christmas, baby showers, weddings — create unlimited lists for every event, completely free.

113,000+
Families using Giftwhale
58,904
Wish lists created
170,968
Gifts reserved

Loved by families everywhere

Thousands of families use Giftwhale to take the stress out of birthdays, Christmas, and every occasion in between.

*All reviews are 100% authentic, from real users.
Profile pictures have been replaced for privacy.

Everything you need for stress-free gift-giving

Stop Guessing. Start Gifting.

No more awkward gifts, no more duplicates. Create your free list and make every occasion effortless.

Tips and inspiration

Read the latest articles from our blog

Giftwhale: Year in Review 2025

In 2025, Giftwhale grew 30% YoY, with over 50% more items added than 2024. Families keep returning for birthdays, Christmas and Secret Santa. With a 4.9/5 review score, Giftwhale enters 2026 focused on trust and refinement.

Matt Buckland profile photo for Giftwhale

Matt Buckland

Co-Founder / Engineering

Ready to make gift-giving effortless?

Join thousands of families who never worry about gift-giving again. Free forever.